I didn't watch the entire Super Bowl, but tuned in for some parts that showed the fun of the game and its excitement. I saw that disgusting Old Milwaukee Beer commercial and wondered again why people choose that brand. I saw only one Clydesdale ad. My Facebook friends posted their fondness for the young Clydesdale, even describing tearing up at the foal's cuteness.
Sports and consumerism, a cocktail for America's pleasure, a Sunday of relaxation and good times. We all need a break from the daily drive of our lives and find these culminating moments of sports competitions full of the best medicine that doesn't come from a physician's prescription.
Life can be unpredictable, but it is more often exactly as we anticipate with little deviation from the routine of work, meals, daily hygiene and household cleaning, conversations and interactions, amusement from entertainment, transportation, and sleep. These ordinary events make life good and provide comfort in themselves; however, the fun that comes from something that only happens once a year, a holiday or a Super Bowl is a lovely time to break free, kick back, relax, cheer, drink beer, and be a part of something besides our personal and regular lives.
No, the Super Bowl is not on par with the dramatic and religious festivals that brought together the ancient Athenians. Although less exalted and far more excessive, our American Super Bowls satisfy our need for communal sport and catharsis. Congratulations Ravens! Better luck next time 49ers!
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